COMPONENTS · CARDS

Statistics cards

Small tiles that answer one question each. Change the period — every number on the page follows.
PERIOD
THEME
DENSITY
00

Hero stat

One big number to open a dashboard
Hero statfull width · chart · notes
REVENUE · 30D€72.9k
▲ 12%vs previous 30 days
Best 30 days since June. Two retainers renewed and the Nordic deposit landed.
Peak €9,720Low
00b

Hero stat · Magazine

The year so far — a report front page
AVAVA · STUDIO REPORTVOL. 2026 · Nº 10FRIDAY 16 OCTOBER
The year so far.Revenue, January 1 to today
€649k
BEST2026ON RECORD
▲ 24% VS 2025€523k at this point last year · +€126k

On course for the best year yet — 31% more projects than 2025, and every month since August beat the same month last year.

41PROJECTS▲ 31%€15.8kAVG DEAL▲ 6%41%MARGIN▲ 4 PTS79%OF €820KTARGET
Open the full report →Export PDF
MONTHLY REVENUE · €K20262025
406080 JUN · PEAK €61KNordic deposit + FjordFEB · €51KKaya identityOCT · €79Kbest month ever AUG–OCT · 3 RECORD MONTHS
NOVDECJANFEBMARAPRMAYJUNJULAUGSEPOCT
01

Single stat

One number, five treatments
Simplelabel · value
REVENUE€72.9kLast 30 days
With deltavalue · ▲ chip · comparison
NEW PROJECTS▲ 27%
143 more than previous 30 days
With icon44 tile · tint 18%
BILLABLE HOURS612 h▼ 8% vs previous 30 days
With sparklinevalue · 12-point line
AVG DEAL SIZE▲ 6%
€5,366
across 14 projects
With progressvalue · bar to goal
MARGINAbove target
41%target 35%
01b

Single stat · Magazine

Giant numbers, mastheads and a one-line story under each
SIMPLE
01REVENUE30 D
BEST30DSINCE JUN
€72
.9 thousandTwo retainers renewed and the Nordic deposit landed.
WITH DELTA
02NEW PROJECTSVS SEP
14▲27%
MAYJUNJULAUGSEPOCT
Three more than September — all referrals.
WITH ICON
03BILLABLE HOURSTEAM OF 6
▼ 8%612h
SHOOT 171POST 258ADMIN 183
Fewer shoot days this month, more post.
WITH SPARKLINE
04AVG DEAL SIZE12 MO
€5.2k
NOV ’25 4.1kNOW 5.2kAVG 4.9K
Up 27% in a year — bigger campaigns, fewer one-offs.
WITH PROGRESS
05MARGINTARGET 35%
ABOVE+6POINTS
41%
BENCH 32TARGET 35
02550
Six points above target, nine above studios our size.
02

Summary strip

Four figures for the top of a page
Summary strip4 cells · hairline dividers
Lead + supportingone hero cell, three small
Status stripdot per cell · click to focus
02b

Summary strip · Magazine

The month in four, the money, the portfolio
PLAIN
ATHE MONTH IN FOURSEP 16 – OCT 16
01REVENUE€72.9k▲ 12%best since June02PROJECTS14▲ 27%+3, all referrals03HOURS612h▼ 8%fewer shoot days04MARGIN41%▲ 4 ptsabove 35 target
LEAD FIGURE
BTHE MONEY30 DAYS
LEADREVENUE · 30 DAYS€72.9k▲ 12%Best 30 days since June. Two retainers renewed.GOAL81%OF €90K OUTSTANDING3 invoices · 2 due this week€48.6k!OVERDUENordic · 12 days late€19.7kPAID72% of billed · ▲ 9%€52.5k
STATUSES
CTHE PORTFOLIO31 PROJECTS
29%10%58%
ON TRACK09projects movingSpring 27Kaya web+7AT RISK03need attentionFjord lookbookLumen Q4MiraBLOCKEDACT NOW01music licenceBTS filmDONE18this month+18
03

Comparison

Against a goal, a period, each other, the market
Vs targetbar · today marker
REVENUE VS GOAL
€72.9kof €90.0k
today
Ahead of pace by 26 pts
Period vs periodtwo values · delta
CLIENT HOURS
This month477 hPrevious459 h
▲ 4%+18 h billed to clients
Top 5toggle · bars · leader
TOP 5
1Nordic Thread€69.9k
2Fjord Outdoor€44.2k
3Kaya Ceramics€29.4k
4Lumen Coffee€22.1k
5Mira Optics€12.0k
Benchmarkus vs market
MARGIN VS STUDIO BENCHMARK
Avava41%
Studios our size32%
+9 pts above the benchmark
03b

Comparison · Magazine

The goal, the comparison, the league, the market
VS TARGET
01THE GOALOCTOBER · €90K
LANDSNOV 24AT PACE
€72.9k
€17.1k to go · €1,220 a day
TODAY · DAY 17 · SHOULD BE 55%WE ARE 81% ↑
+26PTS AHEAD15DAYS LEFT€1.2kNEED / DAY
At this pace we cross €90k a week early.
PERIOD VS PERIOD
02THE COMPARISONCLIENT HOURS
SEPTEMBER458→OCTOBER477
▲ 4.1%+19 h≈ €2,280 more billed
WEEK BY WEEK
W1+6
W2+5
W3+7
W4+1
■ Oct□ Sep
Every week beat September — biggest gain in week 3.
TOP 5
03THE LEAGUEQ4 · €184K
ClientsPeoplePTS VS Q3
NO.1THE LEADER · OSLONordic Thread
38%€69.9k▲ 4 pts vs Q3
02Fjord Outdoor Bergen24%▲ 9
03Kaya Ceramics Valencia16%▼ 3
04Lumen Coffee Hamburg12%▲ 1
05Mira Optics Stockholm7%—
Top two clients bring in 62% — Fjord grew the most.
BENCHMARK
04THE MARKETSTUDIOS OF 5–15 · N=128
TOP25%QUARTILE
US41%MARKET32%
MEDIAN 32US 41
10%30%50%
+9PTS VS MEDIANP78PERCENTILE3 / 128STUDIOS ABOVE 45
Nine points above studios our size — the next step is 45%.
04

Distribution

How a total breaks down
Share bar100% stacked · hover
TIME BY ACTIVITY612 h logged · hover a segment
Shoot 28%Retouch 24%Edit 18%Meetings 16%Admin 14%
Funnelclick a stage
PIPELINE · 30D
13% of leads reach won · 55% from proposal
Histogramhover a bucket
DEAL SIZE DISTRIBUTIONMost deals land between €10–20k
<5k5–10k10–20k20–40k40k+
04b

Distribution · Magazine

The split, the pipeline, the deals — print patterns and called-out drops
SHARE BAR
01THE SPLIT612 H · 30 D
BILLABLE78%OF HOURS
28%ON SETShoot · 171 h
2824181614
SELECTEDBILLABLE 78%
Shoot171 h · on location · Mývatn+3 pts28%
Retouch147 h · 40 heroes−2 pts24%
Edit110 h · BTS film+1 pts18%
Meetings98 h · 14 client calls—16%
Admin86 h · invoices, casting−2 pts14%
Shoot days are up — post-production will spike next month.
FUNNEL
02THE PIPELINE30 D · 48 LEADS
12.5%LEAD → WON6 of 48 · market 9%
48LEADSinbound 31 · referral 17
↓ 46% · BIGGEST DROP−26
22QUALIFIEDfit, budget, timing
↓ 50%−11
11PROPOSAL€162k quoted
↓ 55%−5
6WON€87.6k signed
Half the leads don’t qualify — tighten the intake form.
HISTOGRAM
03THE DEALS27 · 12 MONTHS
MEDIAN€14KPER DEAL
09DEALS AT€10–20k
47952P50
<5K5–10K10–20K20–40K40K+
€14kREVENUE€52kREVENUE€131kREVENUE€138kREVENUE€104kREVENUE
Most deals are mid-size — but the 7 over €20k bring in 55%.
05

Time & health

Streaks, speed, load and deadlines
Streak12 weeks · hover a day
9weeks with no overdue invoice
Last late payment: Aug 17 · hover a day
LessMore■ late
Response timemedian · buckets
REPLY TO CLIENTS
2h 14mmedian▼ 9%
< 1 h38%
1–4 h41%
4–24 h16%
> 24 h5%
Utilisationtraffic light · team switch
STUDIO LOAD
94%Busy but OKRoom for one small shoot
Countdownlive · to delivery
SPRING 27 · DELIVERY
11DAYS06HRS00MIN00SEC
Oct 27, 18:00 · Nordic Thread
05b

Time & health · Magazine

The streak, the reply, the load, the clock
STREAK
01THE STREAKINVOICES PAID ON TIME
BEST14 WKMAR–JUN
09weeksin a row, 5 to beat the record
MWFS
CURRENT STREAK↑ AUG 17 · KAYA
96%ON TIME3LATE DAYS€0OVERDUE NOW
Nine clean weeks since Kaya slipped in August.
RESPONSE TIME
02THE REPLYCLIENT MESSAGES · 30 D
SLA79%UNDER 4H
2h14m
▼ 13 MINfaster than September · median of 214
38%41%16%5%4-HOUR SLA
< 1 h82 msgs38%
1–4 h88 msgs41%
4–24 h34 msgs16%
> 24 h10 msgs5%
Ten messages waited over a day — all over the weekend.
UTILISATION
03THE LOADWEEK 42 · CAP 255 H
94%AMBER · BUSY BUT OK
TEAM240 / 255 h94%
PHOTOJon 44 · Alex 42108%
POSTroom for 2 jobs71%
ADMINOlivia62%
Move one retouch day from Photo to Post to get back under 100.
COUNTDOWN
04THE CLOCKSPRING 27 · NORDIC THREAD
DUE27 OCT18:00
11days
06HOURS42MINUTES18SECONDS
PRE02POST04
NOW · 66%
+2 DSLACKPOSTCRITICAL9 DRETOUCH LEFT
Retouch is the critical path — two days of slack left.
INDEXTHE READER’S GUIDE8 QUESTIONS · 20 TILES
Ask a question, get a tile.
01“Are we making money?”→ HERO · SINGLE WITH DELTA§ 00 · 01
02“Will we hit the goal?”→ VS TARGET · PROGRESS§ 01 · 03
03“Better than last month?”→ PERIOD VS PERIOD§ 03
04“Who matters most?”→ TOP 5§ 03
05“Where does time go?”→ SHARE BAR§ 04
06“Where do deals drop?”→ FUNNEL§ 04
07“Is the team overloaded?”→ UTILISATION§ 05
08“How long until…?”→ COUNTDOWN§ 05
RULE OF THUMBOne question per tile. If a tile answers two, split it.
Which tile answers which question?
“Are we making money?”→ Hero · Single with delta
“Will we hit the goal?”→ Vs target · Progress
“Better than last month?”→ Period vs period
“Who matters most?”→ Top 5
“Where does time go?”→ Share bar
“Where do deals drop?”→ Funnel
“Is the team overloaded?”→ Utilisation
“How long until…?”→ Countdown