COMPONENTS · CARDS

Analytics cards

Cards that explain why the numbers moved. Click any bar, point or tile to see what’s behind it.
PERIOD
COMPARE TO
SEGMENT
THEME
DENSITY
01

Trends

Several series over time, against a comparison
Multi-seriestoggle series · hover a point
REVENUE, COSTS & MARGIN
€72.9krevenue · €28.1k after costs · 38% margin
Sep 17Sep 27Oct 7Oct 16
Period overlaythis vs compare · moving average
REVENUE · VS PREVIOUS PERIOD
€72.9k▲ 13.8%vs previous period
This periodPrevious period3-pt average · ○ outlier
02

Drivers

What moved the number
Waterfallclick a step for details
WHAT MOVED REVENUE · VS PREVIOUS PERIOD
€65.1k→€72.9k+€7.8k · 12.0%
StartNew clientsRetain­ersUpsellLost projectDis­countsEnd
Contributionwho drove the change
CHANGE BY CLIENT · VS PREVIOUS PERIOD
← lostgained →
Treemaprevenue by client · hover
WHERE REVENUE COMES FROM€72.9k total · hover a client
03

Cohorts

Do clients come back?
Retention cohortsclients still buying · hover a cell
CLIENT RETENTION BY FIRST MONTHHover a cell
COHORTNM0M1M2M3M4M5Jan6100%83%67%67%50%50%Feb4100%75%75%50%50%Mar6100%67%50%50%Apr5100%80%60%May3100%67%Jun4100%
REPEAT RATE68%▲ 14 pts this yearAVG LIFETIME€41.2kper client · 2.3 yrsM3 RETENTION56%studio avg 40%
04

Relationships

How two measures relate
Size × marginbubble = hours · hover · click
DEAL SIZE VS MARGIN · 10 PROJECTS
STARSEFFICIENT SMALLBIG BUT THINTIME SINKS60%0€60kdeal size →
05

Insights & forecast

What to do about it
Insight cardsseverity · why · action
HIGHToday
Kaya margin fell 9 pts — retouch ran 22 h over estimate
MEDIUM2 h ago
Photo team at 108 % load for 3 weeks running
GOODYesterday
Repeat clients now bring 68 % of revenue, up from 54 %
Forecast + what ifdrag the sliders
YEAR-END FORECAST€751k▼ €69.0k under targetrange €739k – €763k
target €820k
JantodayDec
YEAR-END€751kMARGIN42%VS TARGET−€69.0k
STATISTICSStatistics cards →Answers “what?” — one number, one question.→Revenue this month→Are we on target?→Who is our biggest client?
ANALYTICSDashboards →Answers “why?” and “what next?” — causes, links and scenarios.→What moved revenue since last month→Which projects lose money for their size→What if we hire one more photographer